Indian Packaged Wheat Flour (Atta) Market – Breaking the Traditions

Categories: Business

Wheat flour is a powder obtained from the grinding of wheat used for human consumption. There are mainly two techniques of grinding the wheat to get the flour, stone ground and roller flourmill. Before the late-80s, wheat flour (atta) was mainly home grinded or milled through local chakki mills in India. The homemakers used to buy raw wheat in bulk, clean it by hand, store it, and milled it using traditional hand driven chakki or bring some quantity of wheat every week to the local mill or chakki to grind for meeting their daily needs. Although, the wheat flour market largely dominated by local chakki mills in India; the branded packaged wheat flour is emerging rapidly in the country and breaking the old age traditions. The introduction of new product variants such as multi-grain atta, fortified atta by the national/regional players are capitalizing on hygiene and convenience factors.

This report provides an overview of how the Packaged Wheat Flour Market in India is breaking the old age tradition with the relevant figures and estimations regarding the market size and growth in value and volume, market structure, market across Indian zones, top cities and in urban and rural India. Further, the per capita consumption in Urban and Rural India shows the varied consumption of packaged wheat flour in Chapter – 1. How the competition is intensified shown in Chapter – 2 with the market share of various players. Chapter – 3 highlights the current market trends with increased preference for the packaged wheat flour. Chapter – 4 shows who, why, how of the consumers of packaged wheat flour and gives answer to why it is the choice of modern consumer. Chapter 5 & 6 deals with major growth drivers and challenges respectively. How the market is likely to be double the current size shown in Chapter – 8 with future market projections. Chapter 9 provides information on laws governing packaged wheat flour in India. Chapter 10 deals with who are the major players ruling Indian packaged wheat flour market with their brief profiles.

The market insight is useful for,

  • Understanding and scanning the Indian market for identifying market entry and expansion opportunities
  • Getting insights of right market segments & taping new market opportunities
  • Analyzing competition at national level
  • Developing nation wide marketing strategy and plan

Beneficial to:

Wheat Flour mills, Flour brands, Investors and Venture Capitalists, Industry Analysts & Consultants, Corporate and Entrepreneurs, Industry association, Education and Government Institutes


Your Thoughts